Homestead Newsletters

Sales and promotions are a great way to fight the “summer slump.”

When the weather heats up and summer fun is calling, many people spend less time shopping.  Use your StoreFront Promotions feature to get their attention and boost traffic.

Not sure what to put on sale?  Employ the same discounting strategies used by big retailers – offer discounts on must-have, high-ticket items for the summer, and on special purchases, overstock markdowns and inventory clearance items.

Take your promotions to the next level with advanced tools.  StoreFront Professional and Enterprise tiers can take advantage of more sophisticated promotional tools and strategies. Consider experimenting with different types of promotions to drive targeted purchase activity:

• Quantity Discounts – Applied to specific products, they’re a great tool to target volume buyers and clear out overstock.
• Offer Codes – Storewide sales generate excitement; customize your promotions to target your sales for maximum profit.
• Order Size – To increase average order size, consider a promotion giving customers a discount after a certain qualifying purchase amount. For example, if your average order size is $50, consider offering free shipping or 10% off when customers spend $75 or more.
• Product Price – Drive sales of big-ticket items with offers like “Save 20% on any item over $100.”
• Manufacturer – Pass on manufacturers’ discounts with discounts on a particular brand, such as “Save 10% on everything Sony.”
• Payment Method – Promote the use of your most cost-effective payment method within other offers. “Take 10% off your order of $50 or more when you pay with PayPal,” for example.

Advertise your summer sale with email marketing.  All StoreFront tiers include email marketing.  Take advantage of this important tool, because “if you build it, they will come” only works in the movies.  Let your customers know about the great summer specials they just can’t miss with a good email marketing campaign.

Set up your campaign in 4 easy steps:

1. Sign up for Constant Contact at Store Administration under Store and then Email Marketing.
2. Choose from over 100 customizable templates to advertise your promotions.
3. Add your message, logo and product images, then highlight special promotions and set up links to your online store.
4. Upload your customer list and send.

Once you upload your list, Constant Contact will manage it for you, keeping track of customers who respond, as well as those who choose to unsubscribe.  You can also add an email newsletter sign-up box, “send to a friend” functionality and gift reminder links to your online store pages.